How To Use Google Search Console: 5 Tricks For More Traffic
If your page lands on the sixth page of search engine results, this low position also returns query data. Remember to use this information along with your print data and average position to compose the entire image. Average position refers to your average position on the Google search engine or SERP results page. This correlates with a wide range of keywords and URLs, rather than just a specific instance. The higher your average position, the better your overall search engine optimization position.
You also have the ability to compare and view data from the past 16 months so you can observe annual trends so you can factor seasonality into search behavior. If your CTR drops but impressions increase, you may be ranking for more keywords without enticing searchers to follow your links. If the opposite happens, you may be ranking for fewer keywords, but resonate with google search console add user searchers on those searches. As you create high-quality content and optimize existing pages, impressions should increase. Do you want to know which of your pages has the most backlinks, your main referring domains or which pages you link to the most internally? Under “Legacy tools and reports,” the Links report provides an overview of your backlinks and internal links.
Track keyword rankings and SEO performance for your entire domain history with advanced data visualizations and real-time metrics. After logging in, add a new website property by clicking the property picker drop-down menu on the Search Console Page in the upper-left corner above the Overview menu. Choose +add property, and then choose the type of property you want to add. If you’re looking for a simple and free way to track the performance of your ecommerce SEO site, Google Search Console should be at the top of your resource list. Specifically designed to monitor and track your website, you’ll soon discover that GSC can help you gain a deeper understanding of what’s happening on your website and where there might be room for improvement.
You can rank first for a handful of keywords or searches and rank 20th for other keywords or minor searches that aren’t intended to drive the bulk of your traffic. Don’t feel discouraged or allow yourself to think that your search engine optimization isn’t working just because your average doesn’t seem to be what you’d like. It’s usually much more useful to focus on specific keywords that work best for your business and optimize selectively. Google Search Console pulls data from Google to help you better understand how the search engine sees your site and how it appears in search results. By putting this information together in one place and providing users with a variety of reports to analyze the data, GSC provides the information you need to improve your organic search traffic.
Backlinks are key in the algorithm and can improve your performance for different keywords, as your domain name is perceived as more authoritative in Google’s algorithm. Once you’ve optimized your landing pages, use Google Search Console to properly measure your site’s performance for those keyword goals. If you make additional optimizations on the page or create off-site backlinks to those pages, measure how your keyword ranking changes.
However, this indicator will still give you an idea of whether clicks, impressions, and average CTR are explainable. In the same way that great links contribute to your reputation, bad links can reduce that reputation. Some people, in a desperate attempt to optimize their websites for higher Google rankings, will buy backlinks from seedy websites that exist for no other purpose than to inflate other websites mistakenly.
However, that information was encrypted by Google in 2013 when they switched to HTTPS. While it’s still possible to see searches in Google Analytics, users often see “unprovided” keywords, i.e., keywords that people use to find the site. This tells you what the average ranking was for a specific keyword or page in the time period you selected. Of course, this position is not always reliable, as more and more people seem to get different search results. Google seems to understand better and better which results best suit which visitor.