The other part of the winning customer’s confidence positions itself as a leader in their privacy and security space. More than half (57%) of consumers stop doing business with a company they think has violated their confidence by using personal data irresponsibly. In addition, 50% of consumers are willing to pay a premium for products / services that protect personal information.
This is especially true for semi-structured data, documents and images, ”said Marques. Data violations have also exposed data from millions of customers to difficult 광주오피 parts. A 2021 report from IBM and the Ponemon Institute found that customers’ personal data was the most common type of data (44%) exposed to data breaches.
This is an act of developing your risk profile by weighing the sensitivity of the data you process, the negative effects of a possible default and the amount of possible fines. An important tip is to manage your data internally so you know where they are, rather than outsourcing work to freelancers. Chances are there are always thieves who focus on customer data. But it has the power to protect your customers’ information and secure your future sales by taking this job head-on. Your business is safer and that is as good as money in the bank. For example, Australian companies with annual sales in excess of $ 3 million are required by law to notify people if a data breach occurs that could endanger them.
It is also advisable to encrypt your email when you send / receive confidential data. Invest in a secure and dedicated server that is only used by your company and its employees. While sharing your server in advance can be cheaper, using a secure network significantly reduces the risk of leaving your customer information open for hacking.
However, if confidential data falls into the wrong hands, it can lead to fraud, identity theft and the like. Given the cost of a security breach, the loss of trust from your customers, and perhaps even defending yourself against a lawsuit, protecting personal information is just a good thing. The promised benefits of data-based marketing are at serious risk unless companies can better protect against unwanted data disclosures. The current approach to control access to data or to remove personally identifiable information does not adequately address the risk of disclosure. Other approaches, such as aggregation, lead to serious information degradation. It is time for companies to consider using statistical approaches to convert original data into synthetic data so that they remain valuable for data-driven marketing, but are adequately protected.
As a small business, you are the “controller” of all the information your customer gives you. However, you probably work with third parties, for example a website host, a customer relationship management platform or a news letter tool. If one of these companies violates your customer data, it’s your fault, so be concerned about who you share your customer data with. Almost all companies collect and store contact details of customers, employees and companies. With the increase in data breaches, hackers are interested in abusing any vulnerability: an easy target is often ‘easy money’.“Look at these ideas to strengthen your data security, which can help prevent or prevent data breaches.